Goal Setting for Success

Goal setting and achievement can be critical for the success and growth of a microbusiness. So why are so many goals forgotten, abandoned, or never reached? And how do you know you are setting the right goals for your small business? This podcast will explain how different people and their personalities affect how they interact with goal setting, and offers tips for success.

One problem many people have is setting deadlines when they mean to be goal setting. Are you guilty of this?

“I think a lot of people confuse setting deadlines with goal setting. And I think there is a big difference between the two… I would say sometimes I set deadlines for myself to get stuff done. It feels like a goal, because I can check it off my list. I can see that I accomplished something. But really when I give it some thought, it’s very different.”

“I met some goals. No, you’ve got stuff done.” – Sharon DeLay

Host Mary McCarthy is the President of YMT Consultants, an entrepreneurial consulting and training firm. It focuses on one-on-one work with microbusiness owners (business with 20 or fewer employees, including the solopreneur), assisting them to monetize and create systems for their small businesses.

Sharon DeLay is the Founder and President of GO-HR, a full-service HR consulting business. It works mainly with microbusinesses, doing everything from hiring to firing employees, and all Human Resource Management services that fall in between. “It can end up becoming your biggest challenge if you don’t manage it correctly.”

What You Will Learn in this Goal Setting for Success Podcast:

  • How to effectively set goals for your small business
  • Knowing the difference between Deadlines and Goals
  • How to prevent your frustrations from making you give up on your goals (It happens to the best of us!)
  • Mary’s Top 3 and Sharon’s Top 3 important aspects for setting goals

About that 1979 Harvard study on Goal Setting

Related Reading: “Goals! How to Get Everything You Want – Faster Than You Ever Thought Possible” by Brian Tracy

Sharon DeLay
GO-HR
4889 Sinclair Road, Suite 103
Columbus, Ohio 43229
P (614) 473-0122
sharon.delay@go-hr.biz
http://www.go-hr.biz/

About the Host:                                                                                                                                Mary McCarthy                                                                                                                               Host, The Successful Micropreneur Podcast                                                                           President of Your Management Team, Inc.                                                                          Co-Founder of the Women’s Small Business Accelerator, Inc.

 

The Whys and Hows of Certification

If you don’t think it’s worth getting your microbusiness certified, listen to this podcast because it may change your mind. It’s not just about qualifying to work with the government or national corporations, but it’s also about working with other certified businesses, B2B (Business-to-Business).

Host Mary McCarthy talks to Sheila Mixon, the Executive Director of the Ohio River Valley Women’s Business Council about the certification process for women-owned businesses, also known as a Women’s Business Enterprise or WBE. But even if you do not qualify as a woman-owned business, this podcast will outline the benefit of certifications in general for your business.

“What a wonderful opportunity for a business owner. That’s just one more avenue of getting the word out there.” ~ Mary McCarthy

“It’s not just about the certification, it’s about creating an atmosphere where you have the ability to perform the work, when the opportunity comes your way.” ~ Sheila Mixon

What You Will Learn in this 15-minute Podcast:

  • Why should women-owned businesses get certified: How it can help you work with the federal government, national corporations, and other WBEs
  • How to get certified – Sheila says it’s an easy process, and talks you through each step!
  • The industries these certifications cover and the common mistake many microbusiness owners make when they think it will not help them

Related Podcast: Diversity and Inclusion and its Impact on Microbusiness

About the Guest:                                                                                                                       Sheila Mixon                                                                                                                         Executive Director, Ohio River Valley Women’s Business Council  smixon@orvwbc.org

About the Host:                                                                                                                                Mary McCarthy                                                                                                                               Host, The Successful Micropreneur Podcast                                                                           Owner of YMT Consultants, an entrepreneurial and consulting firm                               Co-Founder of the Women’s Small Business Accelerator

Selecting the Right Digital Partner for Website Design and Development

One of the most important parts of the digital strategy for your microbusiness is your website. It must appeal to your customers and be an effective way to connect your product or service to them. And it has to work properly! However, website design and development is a key piece of technology that is often misunderstood by entrepreneurs.

Brad Griffith is the President of Buckeye Interactive, a web engineering team located in New Albany, Ohio. Buckeye Interactive implements design, development, strategy and content marketing for small businesses. Brad shares his experience with host Mary McCarthy, the President of YMT Consultants, a small business consulting firm, and Co-Founder of the Women’s Small Business Accelerator, Inc.  

“You may be looking for that project manager or a strategist who is going to help communicate, ask the right questions. That’s a big part of the skill set that some designers and developers don’t have. What questions to ask to get the right answers.” ~ Brad Griffith

This podcast sets out to help you know what questions you should be asking, to choose the right option for your business.

What You Will Learn:

  • Brad shares the two biggest challenges with microbusiness owners and website design and development
  • How your website should match the brand/tone of your small business
  • The wide range of cost and hourly rates you should expect
  • Mary’s experiences with website development
  • The questions to ask to find the right website company for your business

Brad Griffith                                                                                                                         President, Buckeye Interactive                                               info@buckeyeinteractive.com

About the Host:                                                                                                                                Mary McCarthy                                                                                                                               Host, The Successful Micropreneur Podcast                                                                           Owner of YMT Consultants, an entrepreneurial and consulting firm                               Co-Founder of the Women’s Small Business Accelerator

Improving the Bottom Line Through Negotiation

“When I negotiate, I already know what I want. The end result… We have to really think through the outcome. Then we have to set the stage to achieve the outcome.” ~ Mary McCarthy

Host Mary McCarthy and Co-Host Sharon DeLay tackle the tricky topic of negotiation in this informative 15-minute podcast. They give expert tips including Mary’s five points to always get what you want out of negotiations.

Sharon shares a story about one of her earliest salary negotiations that did not go exactly as planned, what she would do differently, and what she learned from it.  It’s an experience that will help you.

Plus, Mary and Sharon talk about why women may have a more difficult time than men when negotiating, and how to get past it.

These tips are something all small business owners should learn!

“I see this constantly, business owners undervalue themselves all the time. That puts a strain on staying in business and having a positive cash flow.” ~ Mary McCarthy

Host Mary McCarthy is the President of YMT Consultants, a small business consulting firm, and Co-Founder at the Women’s Small Business Accelerator, Inc.   Sharon DeLay is the Founder and President of GO-HR, an outsourced Human Resources service for small businesses.

 

What You Will Learn:

  • Mary’s 5 points she uses for getting what she wants out of any negotiation
  • What to know before negotiating a salary
  • Favorite books for tips on negotiating

 

Listen to the podcast:

 

Related Reading: Never Split The Difference: Negotiating As If Your Life Depended On It

Sharon DeLay
GO-HR
4889 Sinclair Road, Suite 103
Columbus, Ohio 43229
P (614) 473-0122
sharon.delay@go-hr.biz
http://www.go-hr.biz/

About the Host:                                                                                                                                Mary McCarthy                                                                                                                               Host, The Successful Micropreneur Podcast                                                                           President of Your Management Team, Inc.                                                                          Co-Founder of the Women’s Small Business Accelerator, Inc.

 

Diversity and Inclusion and its Impact on Microbusiness

As microbusiness owners, we’re used to doing it all. But sometimes that means we’re missing opportunities because we just don’t have time to think about what they could mean to our business.

Have you considered getting a business certification?  It could lead to new opportunities and access to new markets, as well as new public and private contracts.

By becoming certified, government agencies can count spending with your business toward their state and federal goals.  But, the large number of certifications and the fact that they all follow different standards and qualifications, can make the application process difficult, confusing, and time-consuming. In those situations, it’s good to know when it’s time to get help.

Sarah Lee is the CEO of Diversity & Inclusion Business Consulting. She talks to host Mary McCarthy about how she takes the confusion out of business certifications,  helping owners navigate through them, and decide which one is right for them.

“As I get to know them and get to know their business, I think of which certifications will help them reach those goals” ~ Sarah Lee

What qualifies your business for these certifications?                                                 Here is some of the criteria:

  • Woman (or women) has majority ownership and control
  • Minority-owned businesses
  • Veterans
  • Country of origin of your ancestry is considered
Applying for every certification may not be a good use of your time as a small business owner.
“If you go after all of the certifications, you’ll spend all of your time getting certified and renewing your certifications, rather than actually focusing on your business.” ~ Sarah Lee

 

What You Will Learn:

  • What certifications can do for your small business
  • Examples of how Mary and other businesses have used certifications to get new business they hadn’t originally considered
  • Why you might want to seek help to find the right certification and apply for it

Sarah Lee                                                                                                                                       CEO, Diversity & Inclusion Business Consulting                                     sarah@dibcllc.com                                                                                                                     (614) 226-3088

About the Host:                                                                                                                                Mary McCarthy                                                                                                                               Host, The Successful Micropreneur Podcast                                                                           President of Your Management Team, Inc.                                                                             Co-Founder of the Women’s Small Business Accelerator, Inc.

Growing your Business through Digital Marketing

Do you have a solid plan to grow your small business through digital marketing? If you don’t, you are probably wasting valuable time and money, and that can be a costly mistake for an entrepreneur.

In this podcast, host Mary McCarthy discusses the different types of digital marketing with Brad Ness. He is the COO/CFO of Blue Laser Design, a full-service boutique website design, development, and digital marketing agency in Columbus, Ohio.

Brad and Mary discuss Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media, as ways to reach customers.

“You want to invest your money where you will get the biggest return on investment. You want to invest your money on the strategy that makes the most sense.” ~ Brad Ness

But how do you know which strategy will work best? And how can your small business compete with much larger companies?

Brad advises, “The biggest and the best way to compete is by understanding your target market and understanding your unique selling proposition. If you can define both of those very accurately and very specifically, you are going to have a lot better chance of reaching out to that target market, finding them, or having them find you. And by understanding your unique selling proposition and how it makes you better, cheaper, faster than the competition, you’re going to have a better chance to get them to take the call to action and converting them into a customer.”

What You Will Learn in this Podcast:

  • The differences between SEO, SEM, and Social Media, and which is right to target customers and prospects for your small business
  • How to track and determine if your Digital Marketing Strategy is working effectively
  • Tips to narrow your audience and succeed faster in your business

Brad Ness                                                                                                                               COO/CFO, BLUE Laser Design                                                                                    614-453-5702

About the Host:                                                                                                                                Mary McCarthy                                                                                                                               Host, The Successful Micropreneur Podcast                                                                           President of Your Management Team, Inc.                                                                             Co-Founder of the Women’s Small Business Accelerator, Inc.

 

 

Girls and Technology: How to Increase Interest in Pursuing STEM Careers

Everyone seems to agree there is a critical need for more girls and young women to pursue careers in STEM: Science, Technology, Engineering, and Mathematics. But how do we encourage girls to take an interest in these predominantly male fields?

Facebook CEO Sheryl Sandberg gives some advice that some may find controversial. She says the key could be in encouraging young girls to play video games, and parents should play the games with them.

Host Mary McCarthy discusses this idea with guest Joelle Brock, President and CEO of Leading EDJE, a company of technology experts who solve business problems by creating new technology, and having a lot of fun doing it.

Joelle says, “Women have a great ability to see a problem and think creatively and solve a problem. And that’s really what computers are… I’d like to see more and more females get into the technology business, because it is an opportunity to use your creativity to come to these problems.”

What You Will Learn:

  • Ways to encourage girls to take an interest in computers and tech
  •  Advantages to more young women getting into technology
  • How and why guest Joelle Brock got into the technology field

Related Reading: Why Our Daughters Should Play More Video Games

Related Video: “Bias, Barriers & Breakthroughs” Exploring Challenges and Opportunities for Women and Girls in STEM

 

CONTACT INFORMATION:

Joelle Brock                                                                                                                              President & CEO                                                                                                                  Leading EDJE                                                                                                                              Contact Information

About the Host:                                                                                                                                Mary McCarthy                                                                                                                               Host, The Successful Micropreneur Podcast                                                                           President of Your Management Team, Inc.                                                                             Co-Founder of the Women’s Small Business Accelerator, Inc.