Top 5 Dirty Words For Microbusiness Owners

Are these dirty words holding you back in your business?

This week, Host and Microbusiness Consultant Mary McCarthy and Co-Host Sharon DeLay of GO-HR talk about the Top 5 Dirty Words for Microbusiness Owners:

  • Profit
  • Sales
  • Brag
  • Credit
  • Debt

The word Mary thinks is the worst is “brag.” Sharon chose “sales” as the word she thinks small business owners fear and hate the most. They are words that entrepreneurs need to get over, to get ahead in their business.

“Call it business development if sales is not the word for you. But what you are doing, is you’re bringing business in the door… Call it courting clients. Whatever works for you. It is a tough word, it does have a lot of negativity surrounding it, but it’s a necessary part of your business.” ~ Sharon DeLay

“It’s easier to sell somebody else than sell yourself. You are wanting to get people to say yes to you, to like you, to want you. It’s not about you, it’s about your product or service.” ~ Mary McCarthy


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Episode Bookmarks:

:44 Sharon talks about GO-HR, full-service, outsourced HR for small businesses

1:15 Mary and Sharon list the Top 5 dirty words for microbusiness owners

1:57 Sales – why entrepreneurs struggle with it and how to get over it and do it well

3:37 Brag – Mary talks about why it’s her favorite dirty word and the power of talking about what you and your business does best

6:56 – Profit – The stigma of “for profit” businesses versus “non profit” businesses. Why do people think a not for profit business is more helpful to people?

8:43 Credit – Why people see it unfavorably, knowing your credit score and why a loan may be necessary for business growth

10:21 – Bad Credit and Debt

11:26 – Talk to an account and business consultant to see what’s right for you

11:53 – Final thoughts on the Top 5 Dirty Words and why they really are positive for entrepreneurs

Non-profit organization mentioned in the podcast: Women’s Small Business Accelerator (WSBA)

Join this week’s #MicrobizUS Twitter Chat Wednesday, September 5th at 2pm EST on Top 5 Dirty Words For Microbusiness Owners

Related Podcast: Biggest Challenges Facing Microbusiness

About our Co-Host Sharon DeLay

  • GO-HR
  • 4889 Sinclair Road, Suite 103
  • Columbus, Ohio 43229
  • (614) 473-0122

Sharon DeLay is the Founder and President of GO-HR, a full-service HR consulting business in Columbus. It works mainly with microbusinesses, doing everything from hiring to firing employees, and all Human Resource Management services that fall in between. You can’t “Go” without HR.

About our Host Mary McCarthy

Mary McCarthy is the President of YMT Consultants, an entrepreneurial consulting and training firm in the Columbus, Ohio area. It focuses on one-on-one work with microbusiness owners (businesses with 20 or fewer employees, including the solopreneur), assisting them to monetize and create systems for their small businesses.

Subscribe to the podcast: Apple Podcasts | Pocket Casts | Stitcher | Overcast FM | Castbox 

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