How To Use Strategy In Your Microbusiness

Are you so busy that you’re just checking things off your list, instead of planning and achieving the vision for your business? It’s easy to lose sight of what you’re really trying to accomplish, when you are stuck in the day-to-day. That’s why having a strategy, a plan of action that helps you achieve a goal, is so important for your business.

“The challenge for me when I think about people creating strategy is, we’re just so excited to have our passion turned into an idea and somebody willing to buy it, that we don’t really think about being a million dollar or ten million dollar business, we’re just thinking, wow I just want to have a customer.” ~ Mary McCarthy

This week, host Mary McCarthy talks to Jennifer Milius, an author, speaker, and leadership coach about the importance of strategy in your microbusiness. A microbusiness is a small business with 20 of fewer employees, including the solopreneur.

What You Will Learn In This 15-Minute Episode:

  • Questions to ask yourself when forming a successful strategy
  • The elements of your business where strategy is important
  • BHAGS – Big, hairy, audacious goals for your business


Subscribe: Apple Podcasts | Pocket Casts | Stitcher | Overcast FM | Castbox

Thank you to podcast sponsor Pathways Financial Credit Union. They offer business loans with a competitive interest rate and flexible terms. They have locations in Columbus, Delaware, and Marysville, Ohio.

About our podcast guest Jennifer Milius

About our Host Mary McCarthy

Mary McCarthy is the President of YMT Consultants, an entrepreneurial consulting and training firm in the Columbus, Ohio area. It focuses on one-on-one work with microbusiness owners (businesses with 20 or fewer employees, including the solopreneur), assisting them to monetize and create systems for their small businesses.

Subscribe to the podcast: Apple Podcasts | Pocket Casts | Stitcher | Overcast FM | Castbox

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