Just because you can cook, doesn’t mean you can run a food business! They are some of the hardest small businesses to launch and run successfully, so you are going to need to master a lot of skills to make it work.
Host Mary McCarthy talks to Dr. Iris Cooper, Co-Founder of Glory Foods and the owner of JustAskIris!, which provides entrepreneurial coaching, strategic planning, business plans, marketing research, and branding for small businesses, especially food enterprises.
They are also hosting a workshop for food entrepreneurs called Almost Everything You Wanted To Know About The Food Business! It’s a four-hour workshop on August 10 in Westerville, Ohio that includes a consulting session and a breakfast sponsored by US Bank.
In this episode, Mary and Iris talk about what it takes to make it in an industry where it’s tough to get funding, operates with tight margins, and has one of the highest failure rates of all small businesses. Their advice works for food enterprises of all kinds: restaurants, catering, food trucks, and food products. The marketing tips can be applied to all small businesses.
What You Will Learn In This 15-Minute Episode:
- Importance of finding your ideal customer
- How to properly research the market
- The evolution of Glory Foods into a fresh and canned food product line available in grocery chains nationwide, and why it became a successful food business
Thank you to podcast sponsor Pathways Financial Credit Union. They offer business loans with a competitive interest rate and flexible terms. They have locations in Columbus, Delaware, and Marysville, Ohio.
About our Guest Dr. Iris Cooper
About our Host Mary McCarthy
- Host, The Successful Micropreneur Podcast
- CEO, YMT Consultants
- Co-Founder of the Women’s Small Business Accelerator, Inc.
Mary McCarthy is the President of YMT Consultants, an entrepreneurial consulting and training firm in the Columbus, Ohio area. It focuses on one-on-one work with microbusiness owners (businesses with 20 or fewer employees, including the solopreneur), assisting them to monetize and create systems for their small businesses.