Marketing doesn’t have to feel overwhelming. That’s the message from Shanna Chamberlain, the Founder and Creative Director of HinterBrands, a digital marketing and advertising agency.
Shanna spoke with host Mary McCarthy of YMT Consultants, an entrepreneurial consulting and training firm, about how to take the fear out of marketing and make it something you do every day in all aspects of your business. In this week’s podcast, Shanna and Mary delve into a topic that many microbusiness owners aren’t thinking enough about: Reputation Management.
“For a lot of our clients they might be a service-based business. We want to highlight the people that are using them. Having them put their reviews out on to social media, to showcase the positivity that people are experiencing with your business.” ~ Shanna Chamberlain
Shanna outlines what a small business can do to help their reputation and in turn, improve the SEO and the likelihood someone will find their business online.
What You Will Learn In This 15-Minute Podcast:
- Changing the perception of marketing in your business
- Reputation Management: What it is and how to do it well
- The importance of online reviews for your business
Thank you to podcast sponsor Pathways Financial Credit Union. They offer business loans with a competitive interest rate and flexible terms. They have locations in Columbus, Delaware, and Marysville, Ohio.
About our Guest Shanna Chamberlain
- Founder and Creative Director, HinterBrands
About our Host Mary McCarthy
- Host, The Successful Micropreneur Podcast
- CEO, YMT Consultants
- Co-Founder of the Women’s Small Business Accelerator, Inc.
Mary McCarthy is the President of YMT Consultants, an entrepreneurial consulting and training firm in the Columbus, Ohio area. It focuses on one-on-one work with microbusiness owners (businesses with 20 or fewer employees, including the solopreneur), assisting them to monetize and create systems for their small businesses.