Here’s Why You Should Try Podcasting (And How To Do It!)

It’s no surprise that podcast listenership and the number of podcasts is growing every year. You share your knowledge with others, market yourself as an expert, build your personal brand, and connect with potential clients, customers, and people who share the same interests as you.

This podcast will help you decide if podcasting is right for you and your small business. Host Mary McCarthy talks to Corey King about how to begin podcasting: the concept, equipment needed, and monetizing it. Corey is the owner of Poderr, a professional podcast production company that streamlines pre-production and post-production for podcasters. Poderr offers podcast editing, show note creation, publishing, consulting, and more.

“I knew that I could step in and help people as well as continue to learn {about podcasting} myself. Being hungry to learn and being hungry to help was the perfect mix of both of those things.” ~ Corey King

Mary believes running a podcast is a lot like running a small business. Corey agrees.

“For sure, and you have to treat podcasting like a business. Even though it’s not a brick and mortar or it’s not an online store, it’s still a brand that you are nurturing. It’s still something that you have to tend to every day, you have to make sure you’re making the right decisions.. to make sure you are an authority in your space.” ~ Corey King

Here’s What You Will Learn in this 15-Minute Podcast:

  • What makes podcasts so popular (with listenership growing every year!)
  • The elements that make up a great podcast
  • What you should know about monetizing your podcast
  • The equipment, software, and help you need to get started


Subscribe: Apple Podcasts | Pocket Casts | Stitcher | Overcast FM | Castbox

Here are some things you will discover in this podcast:

According to Forbes, As of last year, at least 112 million Americans have listened to podcasts. That’s an increase of 11% from 2016.

Mary shares these tips for growing a podcast:

  • Build your network
  • Grow and improve in what you do
  • Build resources
  • Get the word out (Marketing!)


2017 Stats from The Infinite Dial Research:

  • 112 million Americans have listened to a podcast
  • 67 million Americans listen to podcasts weekly
  • The average listener subscribes to six podcasts
  • 52% of podcasts are listened to at home, 18% in the car
  • 85% of listeners hear all (or most of) a podcast


Related Reading and Links mentioned in the podcast:

Forbes article, “Why Podcasts Are Popular (And 4 Content Lessons To Learn From Them)

Corey King’s Monetizing your podcast blog on Poderr

Edison Research and Triton Digital’s The Infinite Dial


Subscribe & Review The Successful Micropreneur Podcast: Apple Podcasts | Pocket Casts | Stitcher | Overcast FM | Castbox

Thank you to The Successful Micropreneur podcast sponsor Liberty National Bank Expect the Best®

Liberty National Bank has six locations to help you: Ada, Bellefontaine, Bellefontaine South, Kenton, Marysville, Westerville

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About our guest Corey King

  • Owner, Poderr

About our Host Mary McCarthy

Mary McCarthy is the President of YMT Consultants, an entrepreneurial consulting and training firm in the Columbus, Ohio area. It focuses on one-on-one work with microbusiness owners (businesses with 20 or fewer employees, including the solopreneur), assisting them to monetize and create systems for their small businesses.

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