6 Ways To Improve Your Small Business SEO

Are you a microbusiness owner or entrepreneur who wants to get started improving your website’s SEO? This podcast has several simple steps you can take to demystify Search Engine Optimization.

Your goal is to generate traffic and optimize your website so it’s doing what you want it to do: capture an email, sell a product, etc. depending on the service you offer and the industry you are in.

Basically, you are trying to maximize that natural, organic visibility before putting any money into paid advertising.

The Successful Micropreneur podcast is a 15-minute podcast designed to help microbusinesses: small businesses of 20 or fewer employees, including the solopreneur, learn valuable tips to solve problems and grow their business.

Evelyn Van Til is a Community Director with Tech Talent South, a tech education company that teaches a variety of courses from code immersion to UX Design (User Experience). They have eleven campuses from Atlanta to Phoenix, including one in Columbus, Ohio. She has previously worked on SEO practices for the Ohio Department of Education and national clothing chain Justice/Tween Brands, among others. Evelyn shared her years of SEO experience with host Mary McCarthy, CEO of YMT Consultants, an entrepreneurial consulting and training firm in the Columbus, Ohio area.

You’ll discover tips to increase your website’s organic visibility and generate more web traffic.


Subscribe: Apple Podcasts | Stitcher | Overcast FM | Castbox

Thank you to our podcast sponsor Liberty National Bank!

Logo for Liberty National Bank

Here are some things you will discover in this podcast:

What is SEO and why is it important to us as small business owners?

SEO is natural search – unpaid, organic visibility online. It is affected by both technical and creative elements on a website.

“In terms of strategy, before spending money, it’s important to have a sense of your brand and a sense of who your users are, where they are, and the language they are using.” ~ Evelyn Van Til

Important SEO factors to consider:

  • Get crystal clear on your brand
  • Research what drives your user and details of your user’s profile
  • What keywords do my customers use that I should also use on my website?

“It’s not about being found. It’s being found by the people who WANT that service.” ~ Evelyn Van Til

Tools to help you that are explained in this podcast:

  • Google Trends – see the terms your users are searching, broken down by geographical region.
  • Google Analytics – web analytics service that tracks and reports website traffic.
  • MOZ.com – trend analysis compared to your competitors

“We really need to pay attention to how people are hearing us, what they are looking for… not so much what we’re trying to tell them.” ~ Mary McCarthy

SEO is affected by many factors like:

  • How we name the images on our pages
  • How we write the copy on the website
  • What we title our webpages


Best tip to improve your SEO: Write good copy!

Thank you to our guest Evelyn Van Til:

About our Host Mary McCarthy

Mary McCarthy is the CEO of YMT Consultants, an entrepreneurial consulting and training firm in Westerville, Ohio in the Columbus area. It focuses on one-on-one work with microbusiness owners (businesses with 20 or fewer employees, including the solopreneur), assisting them to monetize and create systems for their small businesses.

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