3 Keys To Creating A Successful Event For Your Business

A great event can launch or grow your business, but small businesses and non-profit organizations don’t always have a lot of money to spend when holding one. That means everything that goes into making an event successful must be worth the expense.

Host Mary McCarthy talks to Susan Fortner, owner and manager of Bowers PR and Marketing in New Albany, Ohio about everything that creates a truly memorable event: from the types of businesses that benefit the most, what people in attendance should expect at the event, and the guest list.

“I also think it’s really key to have certain members of the community coming out to your event… local celebrities will drive some influencers or brand ambassadors, people who are well-connected in the community will drive better attendance.” ~ Susan Fortner

“Influencers are really important for a small business, because it doesn’t cost you dollars.” ~ Mary McCarthy

What You Will Learn in this 15-minute Podcast:

  • The 3 keys to success in holding successful events
  • Why Susan hated organizing events early in her PR career, and the changes she’s made since then that make her love putting on events now
  • How small business owners and marketers can track outcomes for events as a marketing tool


Subscribe: Apple Podcasts | Stitcher | Overcast FM | Castbox


Mentioned in this podcast:


Thank you to The Successful Micropreneur podcast sponsor Liberty National Bank!

Logo for Liberty National Bank

About our guest Susan Fortner

About our Host Mary McCarthy

Mary McCarthy is the President of YMT Consultants, an entrepreneurial consulting and training firm in Westerville, Ohio in the Columbus area. It focuses on one-on-one work with microbusiness owners (businesses with 20 or fewer employees, including the solopreneur), assisting them to monetize and create systems for their small businesses.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.