The rise of CEO Activism is a popular trend in business right now: CEOs taking a stand publicly on a political or social issue that is not related to the company they are leading. Co-Host Sharon DeLay of Go-HR, a human resource consulting business talks with host Mary McCarthy of YMT Consultants about the potential benefits and consequences of CEO Activism, and if it could be right for microbusinesses. A microbusiness is a small business with 20 or fewer employees, including the solopreneur.
“You have to decide, ‘Do I want to conquer the world?’ or do you have to target again, cater to those people who really reinforce who you want to work with and get a smaller piece of the market potentially? Or maybe a larger piece of the market.” ~ Sharon DeLay
Sharon points out that a larger company has more customers to win or lose on a larger scale, but the loss of just a few customers to a microbusiness could be huge.
“It is scary, because you really don’t want to lose your customers, but you still want to be true to yourself.” ~ Mary McCarthy
What You Will Learn In This 15-Minute Podcast: Is CEO Activism Right For Your Microbusiness?
- Benefits and Consequences
- Examples of CEO Activism in large and small businesses
- The impact CEO Activism could have on a microbusiness
Related Reading: Harvard Business Review’s “The New CEO Activists”
Thank you to our podcast sponsor Liberty National Bank!
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About our Co-Host Sharon DeLay
- 4889 Sinclair Road, Suite 103
- Columbus, Ohio 43229
- (614) 473-0122
Sharon DeLay is the Founder and President of GO-HR, a full-service HR consulting business in Columbus. It works mainly with microbusinesses, doing everything from hiring to firing employees, and all Human Resource Management services that fall in between. You can’t “Go” without HR.
About our Host Mary McCarthy
- Host, The Successful Micropreneur Podcast
- CEO, YMT Consultants
- Co-Founder of the Women’s Small Business Accelerator, Inc.
Mary McCarthy is the President of YMT Consultants, an entrepreneurial consulting and training firm in Westerville, Ohio in the Columbus area. It focuses on one-on-one work with microbusiness owners (businesses with 20 or fewer employees, including the solopreneur), assisting them to monetize and create systems for their small businesses.