How to Create a Successful Brand Identity

A strong brand identity tells a customer everything they need to know about a small business: It’s personality, the quality of a service or product, and how the customer should expect to be treated. Do it wrong and you could lose a customer forever, AND they might speak out about their bad experience to friends, family, and followers.

Evelyn Van Til is a Community Organizer for Tech Talent South, a service that provides tech training, code education, web application, tutoring, and mentoring. Evelyn spoke with Host Mary McCarthy about the importance of brand to a small business’s success and how to create one that reflects your company’s core values. It’s hard work to accomplish.

“Small business owners… struggle with {brand identity} because on some level we don’t always know necessarily who our users are, or we want to appeal to all people, at all times. And we struggle with the confidence to create a truly distinctive brand persona or customer profile. We worry that it limits us too much.” ~ Evelyn Van Til

Here’s What You Will Learn In This 16 Minute Podcast:

  • What you can do to overcome brand identity struggles
  • Data + Brand = Strategic Content: What it means and how to execute it
  • How to use the Google Trends tool to find the right keywords and messaging to reach your ideal customers


Subscribe: Apple Podcasts | Stitcher | Overcast FM | Castbox

Thank you to our podcast sponsor Liberty National Bank!

Logo for Liberty National Bank

A microbusiness is defined as a small business of 20 or fewer employees, including the solopreneur.

About our Guest Evelyn Van Til

About our Host Mary McCarthy

Mary McCarthy is the President of YMT Consultants, an entrepreneurial consulting and training firm in Westerville, Ohio in the Columbus area. It focuses on one-on-one work with microbusiness owners (businesses with 20 or fewer employees, including the solopreneur), assisting them to monetize and create systems for their small businesses.

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