Sound familiar? You are busy working (too much) in your microbusiness, pulled in all directions, trying to do too many things, because you are so passionate about what you do. You’re getting frazzled, but you don’t know how to stop and invest your time into just a few projects that would really grow your small business. This podcast addresses those issues that are all too common for business owners, and gives you a system to handle them.
“There’s so many things you could do, but not necessarily all of them should be done. And how do you decide what’s right, and what’s not right?” ~ Joe Rotella
Host Mary McCarthy talks to Joe Rotella, the Chief Marketing Officer for Delphia Consulting, a firm that works with small to midsize businesses, selling and implementing human resources and payroll software. Joe developed the 5 Lever system to focus in on the projects and actions that will directly impact your bottom line.
“You are so busy trying to just do and accomplish, that you can forget why you are even there. That’s the point where your business starts running you.” ~ Mary McCarthy
What You Will Learn In This 17-minute Podcast:
- Identify and understand the 5 Levers that can grow your business
- Joe defines FAB (Features, Advantages, Benefits) and explains how to make it work for you in sales and customer satisfaction
- Tips to get a clearer perspective of what you are doing in your business
Host Mary McCarthy is the President of YMT Consultants, an entrepreneurial consulting and training firm. She focuses on one-on-one consulting with microbusiness owners (businesses with 20 or fewer employees, including the solopreneur), assisting them to monetize and create systems for their small businesses.
Joe Rotella Chief Marketing Officer Delphia Consulting HQ: 250 East Broad St, Suite 1150 Columbus, Ohio 43215 (888) 421-2004