The Whys and Hows of Certification

If you don’t think it’s worth getting your microbusiness certified, listen to this podcast because it may change your mind. It’s not just about qualifying to work with the government or national corporations, but it’s also about working with other certified businesses, B2B (Business-to-Business).

Host Mary McCarthy talks to Sheila Mixon, the Executive Director of the Ohio River Valley Women’s Business Council about the certification process for women-owned businesses, also known as a Women’s Business Enterprise or WBE. But even if you do not qualify as a woman-owned business, this podcast will outline the benefit of certifications in general for your business.

“What a wonderful opportunity for a business owner. That’s just one more avenue of getting the word out there.” ~ Mary McCarthy

“It’s not just about the certification, it’s about creating an atmosphere where you have the ability to perform the work, when the opportunity comes your way.” ~ Sheila Mixon

What You Will Learn in this 15-minute Podcast:

  • Why should women-owned businesses get certified: How it can help you work with the federal government, national corporations, and other WBEs
  • How to get certified – Sheila says it’s an easy process, and talks you through each step!
  • The industries these certifications cover and the common mistake many microbusiness owners make when they think it will not help them

Related Podcast: Diversity and Inclusion and its Impact on Microbusiness

About the Guest:                                                                                                                       Sheila Mixon                                                                                                                         Executive Director, Ohio River Valley Women’s Business Council  smixon@orvwbc.org

About the Host:                                                                                                                                Mary McCarthy                                                                                                                               Host, The Successful Micropreneur Podcast                                                                           Owner of YMT Consultants, an entrepreneurial and consulting firm                               Co-Founder of the Women’s Small Business Accelerator

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