Goal Setting for Success

Goal setting and achievement can be critical for the success and growth of a microbusiness. So why are so many goals forgotten, abandoned, or never reached? And how do you know you are setting the right goals for your small business? This podcast will explain how different people and their personalities affect how they interact with goal setting, and offers tips for success.

One problem many people have is setting deadlines when they mean to be goal setting. Are you guilty of this?

“I think a lot of people confuse setting deadlines with goal setting. And I think there is a big difference between the two… I would say sometimes I set deadlines for myself to get stuff done. It feels like a goal, because I can check it off my list. I can see that I accomplished something. But really when I give it some thought, it’s very different.”

“I met some goals. No, you’ve got stuff done.” – Sharon DeLay

Host Mary McCarthy is the President of YMT Consultants, an entrepreneurial consulting and training firm. It focuses on one-on-one work with microbusiness owners (business with 20 or fewer employees, including the solopreneur), assisting them to monetize and create systems for their small businesses.

Sharon DeLay is the Founder and President of GO-HR, a full-service HR consulting business. It works mainly with microbusinesses, doing everything from hiring to firing employees, and all Human Resource Management services that fall in between. “It can end up becoming your biggest challenge if you don’t manage it correctly.”

What You Will Learn in this Goal Setting for Success Podcast:

  • How to effectively set goals for your small business
  • Knowing the difference between Deadlines and Goals
  • How to prevent your frustrations from making you give up on your goals (It happens to the best of us!)
  • Mary’s Top 3 and Sharon’s Top 3 important aspects for setting goals

About that 1979 Harvard study on Goal Setting

Related Reading: “Goals! How to Get Everything You Want – Faster Than You Ever Thought Possible” by Brian Tracy

Sharon DeLay
GO-HR
4889 Sinclair Road, Suite 103
Columbus, Ohio 43229
P (614) 473-0122
sharon.delay@go-hr.biz
http://www.go-hr.biz/

About the Host:                                                                                                                                Mary McCarthy                                                                                                                               Host, The Successful Micropreneur Podcast                                                                           President of Your Management Team, Inc.                                                                          Co-Founder of the Women’s Small Business Accelerator, Inc.

 

The Whys and Hows of Certification

If you don’t think it’s worth getting your microbusiness certified, listen to this podcast because it may change your mind. It’s not just about qualifying to work with the government or national corporations, but it’s also about working with other certified businesses, B2B (Business-to-Business).

Host Mary McCarthy talks to Sheila Mixon, the Executive Director of the Ohio River Valley Women’s Business Council about the certification process for women-owned businesses, also known as a Women’s Business Enterprise or WBE. But even if you do not qualify as a woman-owned business, this podcast will outline the benefit of certifications in general for your business.

“What a wonderful opportunity for a business owner. That’s just one more avenue of getting the word out there.” ~ Mary McCarthy

“It’s not just about the certification, it’s about creating an atmosphere where you have the ability to perform the work, when the opportunity comes your way.” ~ Sheila Mixon

What You Will Learn in this 15-minute Podcast:

  • Why should women-owned businesses get certified: How it can help you work with the federal government, national corporations, and other WBEs
  • How to get certified – Sheila says it’s an easy process, and talks you through each step!
  • The industries these certifications cover and the common mistake many microbusiness owners make when they think it will not help them

Related Podcast: Diversity and Inclusion and its Impact on Microbusiness

About the Guest:                                                                                                                       Sheila Mixon                                                                                                                         Executive Director, Ohio River Valley Women’s Business Council  smixon@orvwbc.org

About the Host:                                                                                                                                Mary McCarthy                                                                                                                               Host, The Successful Micropreneur Podcast                                                                           Owner of YMT Consultants, an entrepreneurial and consulting firm                               Co-Founder of the Women’s Small Business Accelerator

Selecting the Right Digital Partner for Website Design and Development

One of the most important parts of the digital strategy for your microbusiness is your website. It must appeal to your customers and be an effective way to connect your product or service to them. And it has to work properly! However, website design and development is a key piece of technology that is often misunderstood by entrepreneurs.

Brad Griffith is the President of Buckeye Interactive, a web engineering team located in New Albany, Ohio. Buckeye Interactive implements design, development, strategy and content marketing for small businesses. Brad shares his experience with host Mary McCarthy, the President of YMT Consultants, a small business consulting firm, and Co-Founder of the Women’s Small Business Accelerator, Inc.  

“You may be looking for that project manager or a strategist who is going to help communicate, ask the right questions. That’s a big part of the skill set that some designers and developers don’t have. What questions to ask to get the right answers.” ~ Brad Griffith

This podcast sets out to help you know what questions you should be asking, to choose the right option for your business.

What You Will Learn:

  • Brad shares the two biggest challenges with microbusiness owners and website design and development
  • How your website should match the brand/tone of your small business
  • The wide range of cost and hourly rates you should expect
  • Mary’s experiences with website development
  • The questions to ask to find the right website company for your business

Brad Griffith                                                                                                                         President, Buckeye Interactive                                               info@buckeyeinteractive.com

About the Host:                                                                                                                                Mary McCarthy                                                                                                                               Host, The Successful Micropreneur Podcast                                                                           Owner of YMT Consultants, an entrepreneurial and consulting firm                               Co-Founder of the Women’s Small Business Accelerator