As microbusiness owners, we’re used to doing it all. But sometimes that means we’re missing opportunities because we just don’t have time to think about what they could mean to our business.
Have you considered getting a business certification? It could lead to new opportunities and access to new markets, as well as new public and private contracts.
By becoming certified, government agencies can count spending with your business toward their state and federal goals. But, the large number of certifications and the fact that they all follow different standards and qualifications, can make the application process difficult, confusing, and time-consuming. In those situations, it’s good to know when it’s time to get help.
Sarah Lee is the CEO of Diversity & Inclusion Business Consulting. She talks to host Mary McCarthy about how she takes the confusion out of business certifications, helping owners navigate through them, and decide which one is right for them.
“As I get to know them and get to know their business, I think of which certifications will help them reach those goals” ~ Sarah Lee
What qualifies your business for these certifications? Here is some of the criteria:
- Woman (or women) has majority ownership and control
- Minority-owned businesses
- Country of origin of your ancestry is considered
What You Will Learn:
- What certifications can do for your small business
- Examples of how Mary and other businesses have used certifications to get new business they hadn’t originally considered
- Why you might want to seek help to find the right certification and apply for it
Sarah Lee CEO, Diversity & Inclusion Business Consulting firstname.lastname@example.org (614) 226-3088