Improving the Bottom Line Through Negotiation

“When I negotiate, I already know what I want. The end result… We have to really think through the outcome. Then we have to set the stage to achieve the outcome.” ~ Mary McCarthy

Host Mary McCarthy and Co-Host Sharon DeLay tackle the tricky topic of negotiation in this informative 15-minute podcast. They give expert tips including Mary’s five points to always get what you want out of negotiations.

Sharon shares a story about one of her earliest salary negotiations that did not go exactly as planned, what she would do differently, and what she learned from it.  It’s an experience that will help you.

Plus, Mary and Sharon talk about why women may have a more difficult time than men when negotiating, and how to get past it.

These tips are something all small business owners should learn!

“I see this constantly, business owners undervalue themselves all the time. That puts a strain on staying in business and having a positive cash flow.” ~ Mary McCarthy

Host Mary McCarthy is the President of YMT Consultants, a small business consulting firm, and Co-Founder at the Women’s Small Business Accelerator, Inc.   Sharon DeLay is the Founder and President of GO-HR, an outsourced Human Resources service for small businesses.

 

What You Will Learn:

  • Mary’s 5 points she uses for getting what she wants out of any negotiation
  • What to know before negotiating a salary
  • Favorite books for tips on negotiating

 

Listen to the podcast:

 

Related Reading: Never Split The Difference: Negotiating As If Your Life Depended On It

Sharon DeLay
GO-HR
4889 Sinclair Road, Suite 103
Columbus, Ohio 43229
P (614) 473-0122
sharon.delay@go-hr.biz
http://www.go-hr.biz/

About the Host:                                                                                                                                Mary McCarthy                                                                                                                               Host, The Successful Micropreneur Podcast                                                                           President of Your Management Team, Inc.                                                                          Co-Founder of the Women’s Small Business Accelerator, Inc.

 

Diversity and Inclusion and its Impact on Microbusiness

As microbusiness owners, we’re used to doing it all. But sometimes that means we’re missing opportunities because we just don’t have time to think about what they could mean to our business.

Have you considered getting a business certification?  It could lead to new opportunities and access to new markets, as well as new public and private contracts.

By becoming certified, government agencies can count spending with your business toward their state and federal goals.  But, the large number of certifications and the fact that they all follow different standards and qualifications, can make the application process difficult, confusing, and time-consuming. In those situations, it’s good to know when it’s time to get help.

Sarah Lee is the CEO of Diversity & Inclusion Business Consulting. She talks to host Mary McCarthy about how she takes the confusion out of business certifications,  helping owners navigate through them, and decide which one is right for them.

“As I get to know them and get to know their business, I think of which certifications will help them reach those goals” ~ Sarah Lee

What qualifies your business for these certifications?                                                 Here is some of the criteria:

  • Woman (or women) has majority ownership and control
  • Minority-owned businesses
  • Veterans
  • Country of origin of your ancestry is considered
Applying for every certification may not be a good use of your time as a small business owner.
“If you go after all of the certifications, you’ll spend all of your time getting certified and renewing your certifications, rather than actually focusing on your business.” ~ Sarah Lee

 

What You Will Learn:

  • What certifications can do for your small business
  • Examples of how Mary and other businesses have used certifications to get new business they hadn’t originally considered
  • Why you might want to seek help to find the right certification and apply for it

Sarah Lee                                                                                                                                       CEO, Diversity & Inclusion Business Consulting                                     sarah@dibcllc.com                                                                                                                     (614) 226-3088

About the Host:                                                                                                                                Mary McCarthy                                                                                                                               Host, The Successful Micropreneur Podcast                                                                           President of Your Management Team, Inc.                                                                             Co-Founder of the Women’s Small Business Accelerator, Inc.

Growing your Business through Digital Marketing

Do you have a solid plan to grow your small business through digital marketing? If you don’t, you are probably wasting valuable time and money, and that can be a costly mistake for an entrepreneur.

In this podcast, host Mary McCarthy discusses the different types of digital marketing with Brad Ness. He is the COO/CFO of Blue Laser Design, a full-service boutique website design, development, and digital marketing agency in Columbus, Ohio.

Brad and Mary discuss Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Social Media, as ways to reach customers.

“You want to invest your money where you will get the biggest return on investment. You want to invest your money on the strategy that makes the most sense.” ~ Brad Ness

But how do you know which strategy will work best? And how can your small business compete with much larger companies?

Brad advises, “The biggest and the best way to compete is by understanding your target market and understanding your unique selling proposition. If you can define both of those very accurately and very specifically, you are going to have a lot better chance of reaching out to that target market, finding them, or having them find you. And by understanding your unique selling proposition and how it makes you better, cheaper, faster than the competition, you’re going to have a better chance to get them to take the call to action and converting them into a customer.”

What You Will Learn in this Podcast:

  • The differences between SEO, SEM, and Social Media, and which is right to target customers and prospects for your small business
  • How to track and determine if your Digital Marketing Strategy is working effectively
  • Tips to narrow your audience and succeed faster in your business

Brad Ness                                                                                                                               COO/CFO, BLUE Laser Design                                                                                    614-453-5702

About the Host:                                                                                                                                Mary McCarthy                                                                                                                               Host, The Successful Micropreneur Podcast                                                                           President of Your Management Team, Inc.                                                                             Co-Founder of the Women’s Small Business Accelerator, Inc.