Highs and Lows of Starting a Business

Starting a business is an exciting time for an entrepreneur, and it can be tempting to skip a few steps before jumping in head first. This podcast looks at the preparations entrepreneurs should take BEFORE launching a new business.

Host Mary McCarthy talks to aspiring entrepreneur Donna McGehean about  how McGehean is preparing to open a new HR Consulting practice.  They discuss the steps to take to network and learn, as well as how to find your niche in your field.

“The greatest challenge I find with our microbusinesses is, we want to be everything to everybody, because we are afraid if we don’t do it all, we might miss an opportunity for a customer or for revenue. But the reverse is really true. The more we niche, the more we can explain what we do, the more we can define who our target audience is, to really have the best chance of success.”                      ~ Mary McCarthy

What You Will Learn:

  • Finding your niche in your new business
  • What a lot of aspiring entrepreneurs say, that could hurt their business
  • The steps to take to achieve success in starting your new business

Donna McGehean                                                                        donna.mcgehean@gmail.com

About the Host:                                                                                                                                Mary McCarthy                                                                                                                               Host, The Successful Micropreneur Podcast                                                                           President of Your Management Team, Inc.
Co-Founder of the Women’s Small Business Accelerator, Inc.

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