EMyth: Manager, Technician, or Entrepreneur?

Are you the Manager, Technician, or Entrepreneur in your small business? The answer is important to know your strengths as the leader of your company. The challenge is that you don’t typically have strength in all three.

Host Mary McCarthy talks to Michael Diercks about the popular book, “EMyth: Why Most Small Businesses Don’t Work and What to Do About It” by Michael Gerber.  It was published more than 30 years ago, but still has many insights for entrepreneurs today.

Michael is the owner of Performance Leadership Group, LLC, which provides training, leadership, and coaching to entrepreneurs. Mary is the President of YMT Consultants, a small business consulting firm, and Co-Founder at the Women’s Small Business Accelerator, Inc.

Michael says you should think of the roles in terms of Time, Talent, and Treasure: Time – the Manager                                                                                                                     Talent – the Technician                                                                                                      Treasure – the Entrepreneur

“It’s important that {small business owners} accept who they are, and know that it’s not bad. Then you are willing to say, I’m not this… so let me find that person that can help me. It’s not a weakness, it’s a sign of strength.” – Michael Diercks

What You Will Learn:

  • How to decide if you are the Manager, the Technician, or the Entrepreneur, and the strengths of each role
  • How to “fill in the gaps” of the other skills you don’t have
  • How a book published in 1986 is still relevant to small business owners today
  • Some examples of ways to get creative in your business without spending all of your time working

Book: “EMyth: Why Most Small Businesses Don’t Work and What to Do About It” by Michael Gerber

Michael Diercks                                                                                                                       Owner, Performance Leadership Group, LLC                                                           Consultant with YMT Consultants                                                                          614-937-1018                                                                                                                      mike@plg-ohio.com

About the Host:                                                                                                                                Mary McCarthy                                                                                                                               Host, The Successful Micropreneur Podcast                                                                           President of Your Management Team, Inc.                                                          Co-Founder of the Women’s Small Business Accelerator, Inc.

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