Making a great product and providing an incredible service does not guarantee success. A real game changer for most businesses is their marketing. To achieve the success you want, you may need to think less about your own motivations, and more about what your clients really want.
Chad Ebert is the owner of the Powell Academy of Music, which trains students of all ages through music education. The music academy struggled to get enough students during its first five years, and has grown so much in the last three that he’s preparing to open a second location in Lewis Center.
What changed? Chad says it’s because they are a music academy that thinks like a marketing company. He talks to host Mary McCarthy about how he realized he needed to get to the core motivation about WHY people really need his service.
“We aren’t really selling music lessons as much as we are trying to develop young people into being successful adults.”
What You Will Learn:
- The importance of your marketing message
- Features vs. Benefits: Too many companies focus on the features of their business, and don’t stress the benefits. Chad shares how the benefits sell people on his business, more than the features do
- Chad shares the Elevator Pitch that earned him a round of applause when he delivered it to a group of small business owners
Chad Ebert Owner, Powell Academy of Music firstname.lastname@example.org 614-572-3640