We are micropreneurs. We live and breathe our businesses and are the backbone everyone is talking about. Get an expert look into micropreneurship with podcast host Mary McCarthy as she explores needs, triumphs, and strengths of her microbiz community. Get sneak peaks and extras when you subscribe to The Successful Micropreneur on iTunes and Like us on Facebook.
Trying to grow your business or sell a product or service? Informational interviews may be a step you want to consider.
They are a non-threatening way to get advice and leads on a product or service you want to provide, or currently provide. You are asking for the advice of an expert in your field of interest, on how best to structure your business, that will lead you to success.
Host Mary McCarthy talks to Merry Korn, the owner of Pearl Interactive Network. They do program management and staffing for businesses, recruiting skilled veterans, disabled veterans, military spouses, and people with disabilities.
“[Informational Interviews] can be a wonderful tool for someone just starting out who needs as much direction as they can get from people who can give good opinions about whether the business model is viable or not. ” – Merry Korn
“It’s not a sales pitch, but could eventually lead to business.” – Mary McCarthy
What You Will Learn:
A detailed look at informational interviews, and real examples of how they can work, and produce “warm leads” for your business.
Who can benefit from conducting informational interviews: Introverts, job seekers, new business owners.
The Dos and Don’ts of informational interviews.
How to ask better, well-defined questions that will get you the answers you need.
Mindset is the establishment of a set of attitudes held by someone. “It means getting your head in the right place.”
Catherine Lang-Cline is the President and Co-founder of Portfolio Creative, a microbusiness that connects clients to marketing, design, advertising, retail, and digital roles in other companies.
Host Mary McCarthy talks to her about the problems first-time small business owners and entrepreneurs face when they “create a job for themselves rather than a business for themselves.” They share personal stories, actionable steps, and motivation to inspire the small business owner.
What You Will Learn:
Steps to take to improve your mindset:
The importance of creating job descriptions even if you can’t hire anyone yet.
The role of a successful mentor.
How to create an advisory board for business.
The joys of delegating to skilled specialists.
How to block out the negative people and negative thoughts in your head.
Do you understand your small business’ financials? It’s a question that makes some business owners very nervous.
Host Mary McCarthy talks to CPA Betty Collins about what entrepreneurs need to understand, to make sure they are making the right business decisions for their company.
“They don’t have to be a CPA. And they don’t have to know tax law, but they’ve gotta have an understanding of systems that help them know how to use them effectively for them.” ~ Betty Collins, CPA
What You Will Learn: – Tips on what small business owners really need to know about their financials – What is a statement of cash flow, and why it’s important -Understanding revenue streams – How to get a system in place to help you
Betty Collins, CPA Director at Brady Ware & Company Brady Ware firstname.lastname@example.org
What do you do when you’re faced with the question, “Now what do I do with myself?”
Host Mary McCarthy talks to Paula Harer, a woman who decided to reinvent her life at 60 years old. Paula sold two restaurant franchises, but knew she still wanted to work; she just didn’t know what was next.
“What do you want your life to look like, on a daily basis, on a weekly basis, monthly, annually… what kind of day do you want to be having for the next 10 years?”
What You Will Learn – Factors to consider when deciding on a second career – Steps on selling a franchise – Paula’s stories on how she found what was right for her – Actions to take to make your work dream a reality
“Culture and Core Values. They aren’t something that you create once and let them be on a wall or in a book. They need to be lived out by your team.” ~ Melanie Guzzo
Host Mary McCarthy discusses the importance of core values with Melanie Guzzo. Guzzo is the owner of Virtue Salon, the only vegan beauty salon in the Columbus, Ohio area. Guzzo says the salon’s core values have helped it to grow from working by herself to a staff of 20 employees in six years.
A strong set of core values can keep a business focused on how they want to operate, treat customers, and fellow employees. They can have a huge impact on company culture and customer experience.
What You Will Learn:
– How to define and develop your business’ core values – Steps to take in the hiring process to make sure you get employees who fit your core values. – The difference between core values and aspirational values, and the problems that occur when a small business gets them mixed up.
Melanie Guzzo Salon Owner at Virtue Salon 3282 North High Street Columbus, Ohio 43202 614-725-2329